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Cod. 27890614 / Cod. 508795 / Propaganda/Comunicação/Marketing/Jornalismo/Relações Públicas / Brochura / ISBN: 9781591392101 / Obs: livro em excelente estado / estado de novo / a.b. / sinopse: CEOs are more than frustrated by marketings inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization.
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