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Cod. 27883141 / Cod. 480723 / LIVROS EM INGLÊS / Capa Dura / ISBN: 9781591841548 / obs: livro em inglês / em bom estado de conservação / com páginas e corte das páginas amareladas pelo tempo / jpr / Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble. If youre facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesnt help much during a real crisis, and its easy to lose sight of your real
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